Why Should You Take Time To Learn?

Profits

Education is critically important in everything we do in our lives. This is especially true with respect to investments. Knowing little things such as the type of order to use to accomplish a certain task can lead to higher profits or lower losses. Profits can be enhanced by simply having a basic knowledge of what not to do.
Unfortunately, the stock market does not always generate profits, sometimes losses occur. Again, it is vitally important to understand how to protect your investments from major losses.

Losses

There are several key steps any individual can take which will prevent major losses in his or her account. However, most individuals who have money in IRA's, 401k, and other investment accounts are just simply unaware of these basic protections.
The "11 Key Steps" outlined in our publication "Safeguarding Your Retirement", could have prevented the massive losses incurred in the employee 401k accounts of Enron, Worldcom, Tyco, Global Crossing, and hundreds of other companies.

Family

All of us want to provide, as best we can, for the financial security of our family. Given the historical yields generated by the stock market, (highest of any other asset class over the past 80 years) it is imperative that Americans participate in the stock market to help insure their family's long term financial security. However, participating without a basic fundamental understanding of the stock market, not only limits the effectiveness of the stock market, but actually places the family's assets at risk. In addition, many children have an interest in the stock market, and having the proper educational materials available in the household will give the parents as well as the children the opportunity to be better informed and therefore better prepared for financial success.
Just as every home should have a dictionary and set of Encyclopedia's, so also should every home have investment education materials.
The benefits for the entire family will accrue for a lifetime.

Friends

We have an obligation to help our friends if we truly care for them. There are many examples of this in our society, the most well known is probably the slogan


This is the perfect example of our responsibility to people we care about, but who are not part of our family. Countless lives have been saved by this very slogan.
We hope to inspire a similar obligation of caring for friends who are putting themselves and their families at great risk because they do not recognize the importance of having a basic understanding of savings and investments. To that end, we have coined the slogan:


One final point to remember, no one will ever
care more about your money,... than YOU!